Marketing is one of the important things that must be done when running a business, both new businesses and old businesses that have been pioneered for years. Before running marketing, the first thing to do is to determine marketing concepts and marketing strategies that are effective in selling our products.
With so many small businesses popping up at this time, it is necessary to have the right marketing strategies to attract consumers. Although difficult, but if you focus on planning a marketing strategy, it is not impossible that your small business can grow into a big one.
In general, small businesses have a small marketing budget compared to large-scale businesses. With a minimal budget, you must be more creative in determining the right marketing strategy. Well, here are ways you can do to optimize marketing even with limited funds:
• Cooperate with your businessman or colleagues in advertising, such as sending product offers to customers or giving discounts for certain package purchases.
• Introducing your product and business through several free media. This aims to help the search for consumers about what products you offer, such as publications through the internet by involving the environment around your business, and others.
Effective Marketing Strategy
In developing a marketing strategy for small businesses, you need to pay attention to several things, including:
Consistency is needed in all areas of marketing. The goal is to help reduce marketing costs and increase the effectiveness of brand creation.
In carrying out the marketing concept for small businesses, it is necessary to plan carefully in order to get many customers. Therefore, take as much time as possible to plan an effective marketing strategy, the required marketing budget, and other concepts so that your small business can thrive.
Strategy is the basis for the continuation of marketing activities that have been planned in advance. Some things that are usually discussed when developing a strategic plan are who is the target market, how to target customers, and how to keep existing customers into regular customers.
4. Target Market
Define exactly what market share is being addressed. The trick is to choose one or more market segments to enter. This aims to clarify what target market you want to enter so that the marketing concept you want to make is easier to implement.
This is the hardest part because it requires the right level of accuracy in calculating the required marketing budget. Because from the budget that has been made, can determine how much funds are needed to do marketing.
6. Marketing Mix
Marketing mix is generally explained as product, price, place and promotion. As an entrepreneur, of course you need to decide specifically on the product or service, how much the price is appropriate, how and where you will distribute the product you need, and how to let other people know what product you are offering. You can also use the services of a digital marketing company to market your … Read More