Mad Men has made advertising cool again; after all, who does not need to be Don Draper (women, that goes for you, too!). If you happen to take up a profession on this area, your tasks may involve conducting interviews and market analysis, creating web site content, organising conferences or exhibitions, commissioning advertising and arising with new concepts to market the product.
Advertising printed on small tangible gadgets equivalent to coffee mugs, T-shirts, pens, luggage, and such is named novelty promoting Some printers concentrate on printing novelty objects, which might then be distributed immediately by the advertiser, or gadgets may be distriubed as a part of a cross promotion, similar to ads on fast meals containers.
The combination of promoting, advertising and public relations allows students to diversify their inventive abilities and strategic business management information, in addition to gaining the employability skills, including important considering, teamwork, communication and problem-fixing, needed for a profitable profession in business.
This module focuses on the nature of data required to make knowledgeable marketing choices, the methods used to assemble such data, the ways of deciphering and making use of the resulting knowledge and the means by which the knowledge is saved and retrieved.