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Effective Marketing Strategies for Your Business Development

Effective Marketing Strategies for Your Business Development

Marketing is one of the important things that must be done when running a business, both new businesses and old businesses that have been pioneered for years. Before running marketing, the first thing to do is to determine marketing concepts and marketing strategies that are effective in selling our products.
With so many small businesses popping up at this time, it is necessary to have the right marketing strategies to attract consumers. Although difficult, but if you focus on planning a marketing strategy, it is not impossible that your small business can grow into a big one.

In general, small businesses have a small marketing budget compared to large-scale businesses. With a minimal budget, you must be more creative in determining the right marketing strategy. Well, here are ways you can do to optimize marketing even with limited funds:


• Cooperate with your businessman or colleagues in advertising, such as sending product offers to customers or giving discounts for certain package purchases.
• Introducing your product and business through several free media. This aims to help the search for consumers about what products you offer, such as publications through the internet by involving the environment around your business, and others.


Effective Marketing Strategy
In developing a marketing strategy for small businesses, you need to pay attention to several things, including:


1. Consistency
Consistency is needed in all areas of marketing. The goal is to help reduce marketing costs and increase the effectiveness of brand creation.


2. Planning
In carrying out the marketing concept for small businesses, it is necessary to plan carefully in order to get many customers. Therefore, take as much time as possible to plan an effective marketing strategy, the required marketing budget, and other concepts so that your small business can thrive.


3. Strategy
Strategy is the basis for the continuation of marketing activities that have been planned in advance. Some things that are usually discussed when developing a strategic plan are who is the target market, how to target customers, and how to keep existing customers into regular customers.


4. Target Market
Define exactly what market share is being addressed. The trick is to choose one or more market segments to enter. This aims to clarify what target market you want to enter so that the marketing concept you want to make is easier to implement.


5. Budget
This is the hardest part because it requires the right level of accuracy in calculating the required marketing budget. Because from the budget that has been made, can determine how much funds are needed to do marketing.


6. Marketing Mix
Marketing mix is ​​generally explained as product, price, place and promotion. As an entrepreneur, of course you need to decide specifically on the product or service, how much the price is appropriate, how and where you will distribute the product you need, and how to let other people know what product you are offering. You can also use the services of a digital marketing company to market your
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7 Simple Tips to Run a Marketing Strategy for Beginners

7 Simple Tips to Run a Marketing Strategy for Beginners

Speaking of marketing strategies, there are 1001 ways you can get from business articles out there. But few can be run, especially for beginners. Maybe you are also quite difficult to carry out marketing principles that have become your guideline.
In this simple article, I try to share simple tips on marketing that can be run by anyone, especially for beginners.

1. Get to know your Customer
Knowing your customer well is the first step you can do in running the marketing process, if this step is done then you will know what your customer needs, and easily for you to provide a solution, this will make sales easier. Make a natural approach as you approach your partner, if you are too hasty, your partner will feel uncomfortable right? This applies also to approaching the customer.
Make them love our products not because they are forced or only because of recommendations from relatives, but make them love our products because they are comfortable, feel valued and really need your product.


2. Plan Your Products and Services
In carrying out a marketing technique, it is necessary to prepare a product plan and service plan, this is summarized by the term business plan or business plan. By planning products and services, you will easily target customers. For example, make packaging or packaging for promotions that match the image of young people if the product you are selling is targeted at teenagers. Customize your product and target, make sure both are relevant, so that you are easy to market the product.
Make services that are super fast and practical, because people will give up using your product if you feel the time is wasted quite a lot just to buy your product.


3. Do Promotion with Natural
As I have discussed above, do a promotion naturally, don’t bombard customers with blind promotional techniques, do it smoothly and naturally. Citing sources from Marketing.co.id, the process of running a business is as important as the product itself. Therefore, make sure fast delivery, treat customers with courtesy, give 3S (smile, greetings, greetings), give surprises and comfort to customers, because the power of word of mouth (WOM) is a powerful tool in sales.


4. Plan Advertising Targets and Customer Communication
Planning advertising targets is also one of the important things of marketing, planning ads is not just to get customer attention, they have got marketing advertisements every day, through social media, advertisements on television and other media, so make things more interesting for you get their attention. Use emotional and rational to describe your product, then give them a reason why they should buy your product.


5. Has a Price Strategy
Don’t just set the price of the production cost or the difference from the margin, set the price as best as possible, because the price of one of the strong values ​​that will determine your sales going forward. You can do small-scale research to determine your pricing strategy, from finding out competitors’ prices to the highest
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