If you need to create new URLs for your website, considering proper optimization can make sure that each new page you are creating has a better chance of ranking well in your search engine. Creating an SEO friendly URL starts with a URL slug that is based on your keyword research and ready to rank. Here are some top tips that you can use to create SEO friendly URLs:
Work On Page Title First
Most URLs are based on the page title and this can mean performing your keyword research and knowing the full subject matter of the page. We have the first heading for your page, you’ll often be able to craft an appropriate URL.
Avoid Special Characters, Numbers And Superfluous Information
If you have any numbers, special characters, or extra information in your URL, it needs to be removed. Superfluous information is responsible for an extremely long URL structure. Making your URL shorter but still able to accurately describe the content can mean removing some of the unnecessary junk. If you are including a title about “Where to find the best burger in Denver” you could consider shortening your URL to www.yourwebsite.com/best-burger-denver.
Use Your Keyword Research
Most titles utilize your keyword research and this can mean making sure that some of your main ranking keywords can be found in your URLs. There are plenty of tools that you can use to make sure that your URLs are well optimized for various keywords.
If you would like some assistance with creating SEO friendly URLs or you could use help optimizing your URLs, contact us today.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.