Search Engine Optimisation, often shortened as SEO, refers to the various technique and strategies utilised to increase the traffic visiting a website by having search results that rank highly. An essential feature as far as SEO is concerned is ensuring that your website is clear both for search engine robots and users. SEO aids the engine to discover the contents of a specific page and how it can be helpful to users. Today, businesses are being faced with stiff competition and ranking highly in search results is inevitable if they are to thrive successfully. You can find information online that will help ensure your page ranks highly. You can visit Britainreviews.co.uk and look at a list of online services reviews that can help your site get a better google ranking. Below are tips that will help rank your website top on Google.
Have keywords in the initial 100 words
Ensure that you place keywords in the initial 100 words of your text. While most people obey this rule, there still exist a significant number of bloggers who favour having a long introduction before putting even a single keyword. In such cases, google won’t easily find the article in search results, and thus the page scores lowly.
Make use of internal linking
Internal linking is critical in reducing the bounce rate and also helps in optimisation since it links the different pages of a domain together. The linking tends to influence users to stay longer on a page, which has the effect of increasing traffic. Well linked domain pages help to improve the user’s navigational experience. Bounce rate refers to the users who only visit a site’s single page and leave without visiting any other page. An internal linking that is easily accessible decreases bounce rates as a user is directed to articles relevant to their search. Additionally, Google bots are designed in such a manner that they emulate the patterns of a user’s behaviour and proceed to assess your site. A page with an efficient and smart network of links aids crawlers to find areas that users don’t frequently visit, which helps boost the site’s ranking.
In the body of your content, utilise LSI keywords
Latent semantic indexing (LSI) are variations and synonyms to your primary keywords. They can either be in the form of a word or a phrase. LSI are part of the algorithm of Google that helps recognise the search habits of users and from these habits makes sure that when a user searches a query, they get the best result.
Have lots of content
Creating lots of content helps a site show up in search results. Consistency is particularly vital. Having a content calendar is one way you can make sure that you are consistently on track with the implementation and creation of content on your site. Contents help your SEO results increase through:
- By creating more content, you can target more keywords.
- Google is friendly to sites that are consistent in publishing content.
- By creating a wide variety of content, you are able to use a variety of platforms to post your content, thereby increasing your chances of scoring high in search results.
- The greater the content that you have, the higher the chances of search results locating your site.
You’ll particularly perform well when you focus on creating diverse content. Google searches tend to favour sites with diverse content that is appealing to users in various ways. Some formats of content that are diverse from the normal written content include;
With diverse content, you can appeal to your audience differently. You can also post the content on various platforms. For instance, if you have created a video, you can also post it on YouTube as well as your other social media accounts. This helps increases your site’s visibility.
Have a site that’s fast
To help your page performs well on google ranking, speed is essential. Users are very particular about speed. In fact, it has been proven that users tend to leave a site when it takes more than three seconds to load. Thus, to retain users on your site, it is important to ensure that it is fast. Your on-page SEO will be affected by speed for various reasons including.
- A site’s speed affects the bounce rate, a metric used to measure a single-page session’s percentage. A high bounce rate affects Google’s rankings negatively.
- A site’s speed also affects the experience that a user has. Google labels slow pages as not offering their users the best experience, negatively affecting the pages’ SEO.
In conclusion, with this article, you have the needed tips to increases your site’s ranking on google.