How to Create SEO-Friendly URLs

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If you need to create new URLs for your website, considering proper optimization can make sure that each new page you are creating has a better chance of ranking well in your search engine. Creating an SEO friendly URL starts with a URL slug that is based on your keyword research and ready to rank. Here are some top tips that you can use to create SEO friendly URLs:

Work On Page Title First

Most URLs are based on the page title and this can mean performing your keyword research and knowing the full subject matter of the page. We have the first heading for your page, you’ll often be able to craft an appropriate URL.

Avoid Special Characters, Numbers And Superfluous Information

If you have any numbers, special characters, or extra information in your URL, it needs to be removed. Superfluous information is responsible for an extremely long URL structure. Making your URL shorter but still able to accurately describe the content can mean removing some of the unnecessary junk. If you are including a title about “Where to find the best burger in Denver” you could consider shortening your URL to

Use Your Keyword Research

Most titles utilize your keyword research and this can mean making sure that some of your main ranking keywords can be found in your URLs. There are plenty of tools that you can use to make sure that your URLs are well optimized for various keywords.

If you would like some assistance … Read More

A mindset of Marketing in today’s Business

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In many ways starting a business is easier today than it has been historically. In Australia, there is a lot of online places to promote your products or services. The only thing that you have to do right away is to start.

Meanwhile, for those who want to improve their business, they like to have their own platform. At least, they want to have their own website. By having a website, they can control everything. The most important is that they are able to engage with customers and try to make them loyal.

Nevertheless, it is not easy to start a business using your own website. It is not as simple as building a website to display your products. You have to make it visible to your potential customers. You have to make them believe in your business. That’s why you have to know the mindset of marketing in today’s business.

Try to Educate

Marketing is not only about how you promote your products. Today, people don’t like to be offered all the time. They like to be educated instead. Therefore, you need to educate your customers with great content. It can be an article, picture, info-graphic, or video.

Create an educative content related to your product. In fact, it is the best way to promote your product.

Be Creative

When you create content, make sure that the content is created creatively. Creativity makes your content emerge in the crowd. Possibly, there are a thousand contents which deliver the same … Read More

Understanding Startup Valuations and How to Calculate them in the Early Business Stage

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You may have heard the term startup Unicorn, which is a term for startups with a valuation of above US $ 1 billion. But the question is, what exactly is the meaning of startup valuation? How to calculate it?

Definition of startup valuation

Valuation is the economic value of a business. If there is a company that has a valuation of Rp1 trillion, then anyone who wants to fully acquire the company must prepare a minimum of Rp1 trillion. This valuation figure is usually used as a reference to measure how much a company’s business potential is.

As a startup founder, you need to calculate valuations to determine the percentage of shares that will be given to investors when funding occurs. This valuation is also important to determine the selling price of your startup in the event of a merger or if there are other companies interested in acquiring your startup.

Startup valuation versus conventional business

The startup valuation calculation method is actually similar to conventional business. However, because startups in the initial stages usually don’t get any revenue or profit (which is usually the basis of valuation calculations), there needs to be a slight adjustment.

To calculate the valuation of a conventional company, the following things are usually taken into consideration:

• Company value on the stock market (market cap).

• Value of other types of shares owned by the company (e.g. preferred shares, minority interest).

• Company debt.

• Company cash.

From these variables, company valuation can be … Read More